The Concept
With a brief to reinstate the fact that salads can be hearty meals, the Asylum went about conceiving a fresh identity for a new hospitality project in Singapore.
Calling all “herbivores, carnivores, and everything else in-between”, The Salad Shop’s image definitely battles the notion that the meal of choice is only for the health-conscious or vegetarians alone. Thanks to the branding and interior design by Asylum, this Singapore local is becoming a hot spot for its quick meals AND fun industrial design.
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