iida and Alessi are collaborating to release distinctive phones designed with three world renowned designers, namely, Marcel Wanders, Patricia Urquiola, and Stefano Giovannoni. The idea behind this project was to ‘help you feel wonder each time you use a mobile phone, to enable you to anticipate unprecedented ways of communicating, to give you the power to realize a lifestyle of freedom, liberated from preconceived notions, finding ways to embody the freshest ideas and never failing to stimulate your sensibility—this is the essence of iida’s mission.’ The project was revealed during DESIGNTIDE 2010, Tokyo held from October 30,2010 till November 3, 2010.
