Godiva reopened their New York 5th Avenue flagship boutique designed by New York based design firm d-ash design. It is the first shop in the U.S. featuring Godiva’s new global redesign.
The opening of this flagship store marks the highly anticipated return of the chocolatier to 5th Avenue, as the first Godiva boutique in the U.S. opened on the same avenue in 1972. The 1,024 square foot shop features a stunning street level window that suggests the degree of detail one can expect both in Godiva’s decadent Belgian chocolate confections as well as in the décor of the flagship boutique that houses them.
The d-ash design team (led by David Ashen) partnered with Linda Lombardi, Godiva’s Vice President of Global Store Design & Visual Merchandising, to create the new concepts, which brings a more luxurious, immersive retail environment to the company’s worldwide operations. Together, Lombardi and Ashen have fashioned an eye-catching aesthetic that pays tribute to Godiva’s venerable Belgian heritage while presenting a fresh face to the world, with clean, modern interiors where as Ashen puts it “chocolate is the star.”
The interiors are characterized by handsome wood accents and bright creams, rendered in an array of rich materials, and an elegantly backlit Lady Godiva emblem overlooks the shop from behind the cashier’s wall, an homage to the brand’s tradition.
ABOUT d-ash design
d-ash design is a New York-based interior design firm that combines innovative design with functionality. Their portfolio of work includes hotels, restaurants and retail stores, among others. David Ashen, President, is sought out for his unique ability to extend a brand, embrace a concept and make it come to life. Global brand leaders in major Fortune 500 companies have relied on d-ash design to analyze cultural nuances and regional behaviors to design visionary spaces throughout the world including the U.S, Japan, Korea, Hong Kong, Singapore, Taiwan, France, England, and Brussels. He has been the recipient of the “Wave of the Future” award by Hospitality Design, “Rising Star in Interior Design” award by the Fashion Group International, and was named “One of Ten to Watch” by New York Magazine. Current work includes projects in New York, Washington D.C., Charlotte, and Istanbul.