It seems not only Victoria Beckham is deep into the fashion industry, David Beckham with the help of his business partner, Simon Fuller, are gearing up to launch a men’s bodywear line, a new men’s fragrance, and a number of other projects on the drawing board.
“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”
Beckham was the world’s fifth-highest-paid athlete last year, according to Forbes, taking home $43.7 million in salary and endorsements. His current and past endorsements, include Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police sunglasses. Beckham, 36, and Fuller are mapping out a long-term strategy that will keep the soccer star’s name in the spotlight — and a steady stream of income flowing to the business partners — once he retires from the game.
[WWD]
