Apple Dubai Mall is reinventing the traditional introverted idea of mall-based retail as a more outward looking experience that engages with the spectacle of urban life. Its design is a highly innovative response to the culture and climate of the Emirates, while also demonstrating Apple’s pioneering ambition to create inspirational civic spaces for all.
Located in Dubai Mall – one of the most visited urban centres in the world, attracting over 80 million visitors every year since 2014 – the new Apple Dubai Mall occupies the most pivotal position in the city, alongside the iconic Burj Khalifa and overlooking the famous Dubai Fountains. Spanning over two floors, it embraces the theatre of the fountains with a sweeping 186-foot (56.6 metre) wide and 18-foot (5.5 metre) deep terrace – a first for any Apple Store – with unparalleled views of the spectacular setting and the incredible choreographed display.
(more…)